Energizer is a primary a battery brand. It is all about energy and light. Their current flashlight for outdoor is rough and it has the style of construction worker. Robust, strong and very bold. It looks like a tool and it belongs in a work shop. The new redesign of the Energizer flashlight replaces the hard image of the previous model through softtouch surface and simple skinny shape. The reducing of useless slots on the front part makes it less complicated. The redesign is still robust and fits with the coporate identity of the brand.